Mitre Sports -Apparel

To bring together a product such as sports clothing and equipment to the athletes that wear them meant finding the right people to the right environmental place and in this case it was a traditional second league football ground on the outskirts of London.

The backdrop has a timeless familiarity of football nostalgia while showing off the contemporary style of the kit and equipment.  With a little imagination and some strategic flash, the results ended up giving a sense of realism with enough punch to inspire footballer enthusiasts of all levels.